Korean Artist Project with Korean Art Museum
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Jeonghwa CHOI's Solo Exhibition_curated by Bo Seul Shin
Choi's work can be looked upon as both easy and difficult; this is not just because his artistic resources such as familiar flowers, robots, and baskets are too banal and sometimes unpredictably vulgar. Instead, the idealistic messages imbedded in his artwork are allegedly too simple and straightforward for the audience to accept at face value. Particularly, the too-good-to be-true message behind the cynical appearance of his artworks discourages his audiences from perceiving exactly what Choi's work aspires to communicate.


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